As soon as you launch your landing page, Zeely starts tracking its performance. You want to know how many unique users visited your site on a certain day, right? And you definitely care about how successful your ad campaign is.Great! Zeely collects this data and presents it to you in a brief, user-friendly format. Click on Promotion and dive into the statistics. You can find this at the top of the screen.
Analytics is a tool that allows you to track the performance of your website and ad campaigns. It helps you find out:
- how many people have viewed your ads
- how many unique visitors you had visit your website
- how many requests you received through the lead form
Take a close look at this data and determine which ad strategies work best for your business.
For example, if advertising on Instagram brings you the most leads, then it is likely that this social network has a lot of your potential customers. The better you process incoming requests, the more chances you have to sell your product or service. Contact the client, identify their needs, and build a relationship with them.
The effectiveness of ads on different platforms will vary. It depends on which social network your potential customers are using. Keep this in mind to optimize your advertising budget.
Imagine this: your Instagram ad brought you 100 requests and only 2 customers, while Facebook ads brought you 50 requests and 10 customers. Obviously, the Facebook campaign was more profitable, so you’ll want to run ads on this platform more often.
If you want to receive more requests, increase your activity. Run more ads and test them on different platforms (Facebook, Instagram, LinkedIn, Google), intensify content marketing, engage in SMM, add a link to your site in the bio on your social media pages, etc.