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Ad campaign launch

Learn how to launch your ad campaigns on social media

Victoria Davis avatar
Written by Victoria Davis
Updated this week

Launching the ad with Zeely means to place it on Facebook and Instagram for your target audience.

You're very close to success, let's launch your ad campaign! 😎


Click on Launch ad button.

Select the product you'd like to promote. Click Continue button.

Choose an objective for your ad campaign among the options:

πŸ‘€ Traffic. It's good for you if you'd like to get more views and link-clicks on your website. Tip: Traffic is the best for selling physical and digital goods as it drives potencial clients to your web pages. It works very well if your website or product page has "buy now" option.

πŸ§‘πŸ»β€πŸ’» Leads. It's the best fit for you in case you seek for more actions from your customers (calls, messages etc.).

Tip: Leads is a good option if you are selling services or need a direct contact with the customer to provide them with consultation or quote. Or if you want to gather your potencial clients data.

Click Continue button.

Platform. On this screens you can see the platfroms your advertisemnt campaign will be shown Instagram and Facebook within the Meta Advertiser. While Zeely as a trusted Meta partner will help to start and deliver your campaigns without a hickup.

Develop ad content. You'll move to the page where you need to select the creatives and videos for your ad campaign. You can use 1 creative or more, but we recommend using not less than 3 creatives.

Click on Create ad 1 button to proceed.

In the opened window, we will need to prepare our creative for launch. To do this, we need to add:

πŸ–ΌοΈ Creative.

πŸ’¬ Primary text.

πŸ“° Headline.

πŸ“’ Call to action.

Let's add a creative first. Click on Add a creative button.

Once you click Add a creative, you will get a pop-up with options to choose from:

πŸ“± Select from app. You can choose the creatives generated by you.

✨ Create with AI. If you don't have creatives yet, you can create them with this option.

🏞️ Upload from gallery. You can promote your own creatives created elsewhere as well.

Let's proceed with Select from the app option.

Select the creative you'd like to promote. Click Continue button.

Creative is added, great job! Now, let's click on Primary text to add it.

You can either create a primary text by yourself or let AI do the job for you, which we recommend! Click on Make with AI button to let AI magic create an eye-catching text for you.

πŸ‘ŽπŸ» If you don't like the result, click on Make with AI again, it will generate a new text for you. There are no limitations, you can do so until you're satisfied with the text.

πŸ‘πŸ» If you like the result, click Save button.

Now, let's click on Headline to add it.

The flow is the same here. You can create text by yourself or click on Make with AI button to let AI do it for you.

πŸ‘ŽπŸ» If you don't like the result, click on Make with AI again.

πŸ‘πŸ» If you like the result, click Save button.

Now, let's show your customers what we'd like them to do when they see your ad! Click on Call to action button.

This is what your potential customers will see by clicking on your ad on social media. To better choose it, think of what you'd like your customers to do once they see your ad.
​
​Some examples:
πŸ‘— If you sell clothing, you might want to select Shop now.
🏑 If you offer marketing service, you might consider choosing Contact us or Learn more.
🀳🏻 If you're promoting your Youtube channel, you're likely looking for Subscribe or Watch more options.
​
Once it's selected, click Apply button.

Now your first ad is ready! The final view with all information filled will look like this:

Now, you should repeat the same process with adding two more creatives.

Also, don't forget that you can add not only static creatives but videos as well. The videos created by you can be found in the neighboring section called AI Videos.

Now, that you have at least 3 creatives added to your ad, we can proceed further with setting up your ad campaign. 😎

If you need to make any changes to some of the ads, just simply click on the ad you'd like to edit.

If everything looks good, click Continue button.

Choose your target locations. You need to choose locations in which you'd like to promote your product.

Please pay attention to the locations you choose. For example, if you'd like to promote your products in Texas, the customers from Florida won't be of use to you and vice versa.

You can add as many locations as you'd like. To remove any of the redundant locations chosen, simply click on the checkmark icon (β˜‘οΈ).

Click Continue button.

Choose your audience's age and gender. Think of what audience you'd like your products to be shown to.

Click Continue button.

Goal & Budget. Based on the goal you chose at the start traffic or leads you will have to choose an expected number of visitors or leads. Based on your expectation we will suggest the best budget and campaign duration for you. But you can always decided on your own regardless by moving the bar.

πŸ“ˆ Total budget defines the total price of your advertisement campaign based on number of days it will have to run. This will define the optimal daily budget for running your ads.

βŒ› Duration determines for how long your ad campaign will be shown as an advertisement on social media.

When you are satisfied with your budget and goals simply click Continue button.

You will be redirected to a review and pay page with your campaign summarry as well as payment options.

You will have to fill the payment data and agree to the terms provided to proceed with the purchase.

So far, we have two payment methods available:

🍏 Apple Pay

πŸ’³ Card

Once you pay, you'll see the confirmation message that your payment was successful. πŸŽ‰

You just need to wait a few seconds until the ad is launched.

Once your ad is launched, you'll get into the page as on the screenshot below. We'll talk about the Ads section and analytics in the next article. πŸ˜‰

That's it! Congrats on launching your ad campaign! You're a real pro from now on! πŸš€βœ¨

Tip: What is Zeely service fee? We charge a small fee to provide you with the best services. Rest assured your enitre ad budget is paid to Meta and used only for your advertisement.

To learn some tips on launching the most efficient ad campaigns, please check out our FAQ article.

As a final step, let's learn now more about your ads' statistics and how to analyze them to get the most of Zeely with each new ad campaign! πŸ‘‡πŸ»


Next article: Ad campaign metrics

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