That's perfectly normal, as it's an expected behavior for ads. An ad campaign is not published on your social networks, but is displayed as a standard advertisement to users who fit the target audience you have set up.

If you and your friends don't see the ad, it means that you don't feet your target audience for the campaign.

When you purchase a plan, you gain access to generating ad creatives, setting up ad campaigns on Facebook and Instagram, receiving up-to-date analytics, processing orders and payments, and more. However, running ads on Facebook and Instagram involves additional charges, with Zeely charging up to 12%.

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This also results in faster ad moderation and extra verification of your ads to avoid the blocks that often occur when running online ads directly on social media platforms. With Zeely, your ads are approved almost instantly and will start reaching your audience almost immediately.

The more creatives you choose for your ad campaign, the more data you will have in your ad campaign's statistics for you to analyze. The minimum number of creatives to launch the ad campaign is 3.

The optimal number of creatives for the first launch is 3-5.

Technically, it's possible, but we don't recommend it. Using the same creatives several times in a single ad campaign won't allow you to compare which creatives were successful and which ones were not. Please choose different types of creatives to see which ones work for your business the best.

For example, you can launch 3 types of creatives in one ad campaign:

📱 Feedback creative on social media type. Example:

🧑‍🤝‍🧑 Chat feedback between friends type. Example:

📺 Standard advertisement with pictures and headline type. Example:

Once the ad campaign is launched, you will be able to see the analytics and how each of your ads is doing. The observations can be used to prepare the next ad campaign to make it even more successful, taking into account which creatives worked for you and which ones did not.

We recommend setting $50-100 per creative. It'll ensure that your creatives are shown on social media a decent number of times, provide a sufficient statistics to analyze, and help you define which creatives have worked the best for you and which ones were not so successful.