How-To Create High-Selling Ad Creatives for the Real Estate Industry

Zeely empowers real estate professionals to unlock the full potential of their advertising in today’s dynamic market. Our AI-powered platform streamlines ad creation, helping you craft high-converting creatives that resonate deeply with potential buyers and sellers.

Go beyond traditional marketing tactics and leverage data-driven insights to generate compelling, targeted ads that drive engagement and conversions.

Real Estate Industry Recommendations 

In the real estate industry, your advertising efforts need to be as detailed as the properties you’re showcasing. Here’s how you can make the most of Zeely’s capabilities to create ads that stand out:

  • Highlight Property Features: Use Zeely to emphasize the key selling points of each property, whether it’s a stunning view, a sprawling backyard, or eco-friendly amenities. High-quality images and virtual tours can make a significant difference.
  • Use Testimonials and Success Stories: Positive experiences from previous clients can greatly influence potential buyers. Feature testimonials that speak to your professionalism, expertise, and success in matching buyers with their ideal homes.
  • Create Urgency with Limited-Time Offers: If you’re running promotions or if certain properties are priced to sell quickly, make sure to highlight these aspects. Creating a sense of urgency can encourage potential buyers to act fast.
  • Showcase Sold Properties: Use Zeely to share stories of how your agents have successfully matched buyers with their dream homes or helped sellers get the best price. Success stories can be powerful motivators for clients to choose your agency.
  • Responsive Communication Promise: Highlight your agency’s commitment to fast, responsive communication, a key concern for many clients in the real estate process.

Top Tips for Stellar Ad Creation

When creating ads within the real estate industry, using Zeely can significantly enhance your advertising strategy. Here’s a breakdown of how to effectively utilize Zeely’s features for creating ad creatives:

  • Focus on Visuals: Even though AI-generated images can be engaging, incorporating photos directly from your phone’s gallery can make your ads more personal and authentic. We encourage the use of original, high-quality images to ensure your ads connect more with your audience. 
  • Keep Text Concise: Zeely’s platform has implemented a text limit on ad creatives, a feature designed based on extensive AI analysis to ensure optimal engagement. This limit encourages advertisers to craft messages that are not only quick to grasp but also compelling enough to drive action. By showcasing how these text limits are calculated for best results, you can understand the importance of clear, succinct messaging in your campaigns.
  • Test and Optimize: Zeely simplifies the process of launching various creatives, allowing advertisers to experiment with different ad formats and elements effortlessly. This feature helps in determining which ads resonate best with the target audience, ensuring efficient use of your advertising budget by focusing on the most effective creatives.
  • Leverage AI-Driven Insights: Utilize Zeely’s AI analytics to gain deeper insights into your audience’s preferences and behaviors. By analyzing engagement rates, click-through rates, and conversion metrics, you can refine your targeting strategies and content preferences. 
  • Use Multiple Ad Sizes: Zeely’s platform enables the automatic generation of ad creatives in three essential sizes – Ads (1080×1080), Post (1080×1350), and Stories (1080×1920). This flexibility ensures that your message is consistently delivered, regardless of the platform your audience prefers.

Create powerful real estate ads with Zeely’s AI-driven platform, effortlessly creating ads that promote a balanced lifestyle and highlight your offerings’ unique benefits. Authenticity, education, and engagement are key—use Zeely’s tailored recommendations to design ads that captivate and inspire action, building a community around your brand.