Month: July 2023

Advertising on Facebook and Instagram can draw visitors to your landing page and provide a flow of leads and real customers. 

Millions of people are scrolling through their Facebook and Instagram feeds right now. Your potential customers are definitely among them. All you need to do to reach them is use effective sales-oriented ads. Let’s build them together on your phone in just 4 steps with Zeely Ads.

What You Need to Know About Zeely Ads

Zeely Ads is a tool that allows you to automatically run high-converting and lead-driven Facebook and Instagram ads from the Zeely app on your phone.

Zeely will help you:

• launch a lead-driven advertising campaign in a few steps on Facebook or Instagram without business accounts;
• verify your business. We are an official Meta partner, so you can verify your business with our simplified system;
• avoid ad blocking as much as possible (which is a common problem when you launch ads on social media directly, especially for newcomers in advertising).

How to Launch an Ad Campaign from Your Phone

To get started, open the Zeely app > Go to the Promotion tab > Сlick Launch an ad campaign.

In just four steps you will be publishing a high-converting ad.

Step 1. Add a link to your landing page

We recommend adding a link to Zeely’s landing page because they are built to generate traffic from ads and be highly converting. You can also track ad performance analytics through Zeely.

If you add a site with a domain other than “zee.am”, you will not be able to track customers in the Zeely app. 

Step 2. Build an Ad Creative

Next, you need to build a high-converting ad creative that will drive traffic to your website. You have two options:

1. Generate one with AI. AI will create lead-attracting ad creatives tailored to your business. You can edit them if necessary. If you want more ad variations, click on Regenerate.
2. Generate your own:

• Choose any template;
• Add an engaging, eye-catching photo;
• Generate or write a Primary text and Headline. You have a maximum of 3 seconds to grab users’ attention. Make sure your text is catchy, bold, and engaging;
• Add a CTA button from the list. Tell the user what to do: Order now, Subscribe, Buy, etc. This will increase the likelihood that they will interact with your ad. 

You have now created an ad. It will simultaneously be posted on Facebook and Instagram in stories and posts. No additional settings are required.

Step 3. Choose a location. 

Choose one city or several. For example, New York and Boston. You can also select a state (Texas) or the entire country, such as USA. 

Step 4. Set a budget

You are almost done. The only thing left to decide is how long you want to run your ad for and what you want your advertising budget to be:

1. Specify the duration of the campaign. You can run ads for a maximum of 30 days. After that, you have the option to extend it. This will help you save money from being wasted if you forget to turn off ads.  
2. Set the advertising budget per day. With no authentication, a new user can spend a maximum of $10 per day for ads. If you want to run ads with a larger budget, please contact the support team. You will need to fill out a verification form, and after that, you will be able to set larger budgets.
3. Top up your balance with a debit or credit card.

Zeely charges a 10% fee from your ad campaign budget. This helps us to run effective ads for you and to keep your business from any inconveniences in the process of running ads.   

When Will Your Ad Be Launched?

There are three stages of launching ads:

• Review. This is when Facebook checks your ad for compliance with its rules. This usually takes anywhere from several minutes to several hours.
• Rejected. This happens if Facebook has rejected the ad. This could be, for example, due to a violation of community rules. If you disagree with the decision and are sure that your ad meets Facebook’s requirements, send a request to the support team through the Send a request button.
• Active. The ad is published and is being shown to potential customers.

As soon as the ad is live, Zeely will display statistics: the amount spent, Reach, Impressions, CPM (Cost Per Mille), CTR (click-through rate), unique link clicks, CPC (Cost Per Click), etc.

During the first few days, your ad may be “learning”. This means that Facebook determines the most optimal way to show your ad to achieve the best results at the lowest cost. That’s why the results during the first or second day may differ from the later days.

You can pause an ad campaign at any time. However, we do not recommend activating and deactivating it frequently, as this may affect the effectiveness of the advertising campaign.

Keep an eye on the statistics and use these to make decisions about your further advertising strategies.

Congratulations! Your first high-converting mobile advertising campaign is ready. Keep rocking!

Looking for a top-notch marketing specialist who can help you increase your revenue and has all of the information that’s on the internet readily available? Then try out Zeely’s AI chat.

What is Zeely’s AI Chat?

Zeely’s AI chat is a 24/7 personal sales & marketing assistant. It’s a flawless machine for marketing that draws conclusions based solely on analysis and facts.

How Zeely’s AI Chat Can Help Your Business

• Create convincing product descriptions. When you create your landing page, artificial intelligence generates the descriptions for you. However, you may want to improve them to make the descriptions even more sales-oriented or more aligned with your style. In this case, submit a request to our AI.

• Generate answers to customer questions. When you receive a question from a customer, you may not have the time or resources to respond to the message yourself. So let AI handle it. You can even create your own database of answers to the frequently asked questions you receive from customers. Simply copy these and send them to the customer.

• Implement cross-selling. Allow AI to analyze your customers’ behavior and offer them products or services that they are most likely to buy.

• Get a consultation. If warm customers rarely respond to your emails or calls, or if they don’t want to leave feedback about your service, consult AI chat.

• Collect ideas. Use AI to find creative ways to sell your product or service and come up with fresh ideas on how to present your products. The key is to be precise in your requests.

How to Use Zeely’s AI Chat Effectively

To find your assistant, go to the AI Hub and click on AI chat in the upper right corner.

Here are some tips on how to use it effectively:

• Treat it like a human being. Your request should sound personal:

❌Use social media to increase sales.

✅How can I use social media to increase sales?

• Tell it about the specifics of your business.

❌What photos do customers in the beauty industry like to see?

✅What photos should a nail salon use on its landing page to encourage users to buy?

• Give AI examples and templates to work with.

❌Write a slogan for a restaurant.

✅Write a McDonald’s-style slogan for my homestyle restaurant.

• Correct AI errors or inappropriate responses to make it work better.

✅ You: Generate a 5-sentence description for the dog-walking service YourPet. 

AI: YourPet is a premier dog-walking service that puts your furry friend’s well-being at the forefront. With a team of experienced and passionate dog lovers, YourPet offers personalized walks tailored to your dog’s needs. YourPet skilled walkers engage in stimulating exercises and provide socialization opportunities.

You: Don’t use the brand name so often. Use synonyms.

When it comes to marketing, Zeely’s AI chat is an extremely effective tool. It gives you clear and concise answers, and you’ll get ready-made customized content without having to read tons of articles or spend hours surfing the internet to learn about marketing. 

Business development and growth require planning. In marketing, this is called a strategy. It makes sure that every step the company takes brings it closer to its goals. Usually, strategies are created by marketers, content creators, analysts, or other specialists.

Luckily, you can create strategies all on your own with Zeely’s AI Hub without specialists or prior experience.

What is Zeely’s AI Hub?

Zeely’s AI Hub is an in-app personal marketer that:

• generates strategies (marketing, communication, video, sales);
• creates content for communication with clients;
• builds content plans and posts, etc.

In short, the AI Hub performs dozens of tasks that would normally take hours to complete manually. AI will help you increase the number of customers, grow your sales, and simplify numerous operational processes.

How to Customize AI for Your Business

Zeely’s AI adapts to the specifics of your business and offers customized solutions. First, make sure AI has the correct information about your business. Go to AI Hub — AI settings and check these fields:

• Direction (what do you sell: products or services?)
• Business area (accounting services, roof repair, etc.). It’s okay if your business area is not in the drop-down list. Simply add your own. 
• Company location
• Company name

AI will use this information and the information on your site to offer you relevant solutions.

How to Create Sales Strategies and Content with the AI Hub

The most challenging part of working with AI is writing relevant text to guide the technology to produce the content you’re looking for. With Zeely’s AI, you don’t have to do that. You simply select the service and click the button. The material will then be generated automatically.

Zeely’s AI works as a marketer, brand manager, analyst, copywriter, scriptwriter, etc. Here’s how it can help you.

Implement Social Media Marketing

Social media marketing is all social media activities aimed at selling your products or services: writing engaging posts, creating sales-oriented stories, building promotional materials, etc.

With the AI Hub you can generate posts or content plans for Facebook, Instagram, LinkedIn, and Twitter all in one click. Simply copy and paste the generated text onto your page.

Develop Performance Marketing

This is a marketing and advertising concept in which the business pays only for measurable actions: for example, per click or per visit to a website. The AI Hub will help:

• generate keywords for Google Ads: these are words that people enter in the Google search bar when searching for a product or service (example: “buy premium coffee”). Use these in your ads to make them more likely to reach the target audience.
• create full-fledged ad materials for Google, Facebook, Instagram, Linkedin, and Twitter, etc.

Create Marketing Strategies 

Your marketing strategies are ways to sell goods or services more efficiently. For this, you need to:

• Get to know your customers: you will receive a report on who your customers are, what they care about, and what problems they face.
• Research the market. AI will conduct an in-depth analysis of your market, including your competitors, and suggest new ways to stand out. 
• Create marketing hooks. You will get viral hooks, USPs, and offers that will allow you to attract a potential buyer and make a sale.
• Find channels for promotion. AI will select the platforms (Facebook, Instagram, etc.) that will give you the best advertising results.

Engage in Video Marketing

Some directors say that the hardest part of making a movie is writing a good script. With Zeely’s AI, you won’t have to worry about that. AI will generate great sales-oriented scripts for your YouTube, TikTok, or ad videos.

Start Text Marketing

You need to keep in touch with your customers: thank them for their purchase, send promotional materials, and notify them of upcoming sales. AI will speed up the process of creating this content and generate a sales-oriented email or message in one click.

Create Sales Strategies

The sales process is, to a certain extent, a script: with the help of leading questions, you create a path that guides the customer to purchase. AI will help you create such materials in one click.

• Create a sales script for your first call to a new customer
• Generate your first message to a new customer that encourages them to interact with your business.

All the texts, strategies, and content you generate can be edited to fit your vision, so feel free to experiment. The generated materials will be stored in the My History folder. You can return to them and use them at any time.

Using the AI hub will save you dozens of working hours. You will easily create clear strategies that will bring you closer to your goal, all without the help (and cost) of a marketer. Be sure to track the results and effectiveness of your strategies using analytics tools. This way, you can choose the most effective strategies for your business.